What will happen when technology is the same everywhere? Great opportunities will open up again for companies that know how to treat their customers differently, especially offline
The store that knows how to adapt and offer a unique experience to the customer, will have successful in the 21st century.
Nobody really knows how to face the digital transformation, but I see clearly that if we don’t involve employees from the start, we won’t be able to transform anything.
Opinion article written for the newspaper Expansion meditating about the future of retail: you’re either different or you’re non-existent
Si no damos un “porqué” a los miembros de un equipo, éstos no articularán un “cómo hacerlo”. Conoce este y otros 4 errores de liderazgo en el mundo digital.
Technology changes very fast, but we professionals and organizations change very slowly. Let’s not obsess about tech, because is the easy part.
What to do with primary data is a technical and complex matter, and politicians can hardly confront it. But other fundamental issues for people depend on this matter.
People at MWC, Silicon Valley or Shenzhen know it. Companies that do it well, know it. You have to know your users and adapt to them. And they are mobile.