Don’t be fooled by digital transformation

Don’t be fooled by digital transformation

Download here the full article in Spanish.

Most management teams continue to focus on technology during digital transformation (DT) processes without paying enough attention to their employees’ perceptions of it. But, without the right perception, no transformation is possible. Failing to identify which groups of employees are more or less inclined to digital transformation is a mistake best to avoid. For this reason, defining what each employee thinks about the transformation, quantifying and grouping the employees into different categories in order to create a plan capable of mobilizing each of the professional groups—identified according to their phobias and affinities regarding digital transformation—is what separates winning companies from the losers.

Until a few years ago, companies had a vision that was carried out by means of a strategy. Technology at the time, while important, was secondary to the vision. However, since the emergence of the open internet in 1990, technology has developed at a dizzying pace. We now know that technology never ceases to change (it’s a never-ending process) and also that it engenders one vision or another. This has given rise to the concept of digital transformation (DT): doing business in a different way thanks to digital technology. As a result, companies are racing to transform themselves digitally, which in turn has a direct impact on the job done by company professionals, managers as well as board members and employees.

You can rad here the full article at Harvard Deusto’s website or download it here in pdf in Spanish..