People at MWC, Silicon Valley or Shenzhen know it. Companies that do it well, know it. You have to know your users and adapt to them. And they are mobile.
Those companies who invest in having quality data and use it intelligently to make decisions will clearly surpass their competitors.
When it comes to designing a strategy, most tend to focus on the “digital” without understanding the importance of the “transformation”
“The digital” begins to become mundane, since the arrival of a new wave of change for society and the economy will make obsolete the current technology
Research performed in collaboration with Professor Pol Santandreu Gràcia about the future of physical and online supermarkets