Educated at the Swiss School, he holds a degree in Law and an MBA from IESE Business School (Navarra University) as well as a PhD in digital transformation from the same academical institution, with postdoctoral studies in corporate governance at Harvard Business School and INSEAD, having obtained the Corporate Director Certificate (CDC) and the International Directors Program (IDP) accreditations respectively.

In addition to his academic work –a decade as member of the faculty at IESE–, he is a speaker and consultant and has worked as an executive in various industries. He has contributed to the commercial development of around 200 brands in more than 25 countries, in sales roles or in general management functions as member of the Executive Committee.

Pablo is author or co-author of six books, he collaborates regularly on the HarvardD Business Review, and frequently publishes articles in the general press, specialized and management, as well as writing academic cases.

Currently, an important part of his research focuses on the dynamics of the transformation of business sectors, especially in those related to the digital environment and its impact on commercial models. His academic activity has led him to give classes to students from IESE BS, NYU Stern, ESE Chile, San Telmo, IDE Ecuador, IE BS, UCD Smurfit Ireland, ESADE BS, Universidad del Pacífico Lima and INSEAD-CEDEP, among other institutions in Spain, Europe and Latin America. He has served as academic director of tailored programmes for multinational companies with senior executives, covering topics such as e-commerce, omnichannel strategy, marketing, trends, sales and route to market.

He also sits on the advisory boards of YouPlanet and Globalpraxis, and is a trustee of Fundación Exit. He has been also in the advisory board of Linea Directa and a TED speaker, as well as a regular speaker at boards of directors and executive committees.

Member of the advisory board.
Part of the think tank of experts, composed of renowned professionals together with company executives and board members, playing a critical role in the on-going transformation initiative developed by the company.

Independent board member focusing on the commercial, innovation and digital/omnichannel vision.
Member of the executive committee. Former member of the appointments committee.

Independent board member focusing on the commercial and omnichanneling vision for GPX and GPX’s clients.
Active participation in projects.

Chief Commercial Officer
3,500 employees/170 M€ turnover

Interim management in the general management of communication and president’s office (Ibex 35 company)
18.000 employees/20.000 M€ turnover

Deputy Managing Director
6,000 employees Spain/170 M€ turnover

Chief marketing officer
4.500 empleados/1.200 M€ facturación

Sales Director and Account Group Manager
300 employees Spain/200 M€ turnover

Strategic planning, corporate development and international accounts
15,000 employees/+100 markets