AI

Frontier organisations: where is value created (and lost) in the age of artificial intelligence?

We have been hearing for years that AI is going to change everything. The dominant narrative on AI speaks of a battle between humans and machines. It makes for a good movie script, but it is a poor explanation of what is happening in companies. The reality is more prosaic and harsher: it is not that AI is destroying all jobs, but that it is brutally redistributing them within each organisation.

And what will happen to jobs?

Pablo Foncillas breaks down the complex world of AI in a simple yet rigorous way in this new talk, first presented in 2026. What are the companies that have understood how to work with artificial intelligence actually doing? What can your company or organisation do to survive the changes that have already arrived and are transforming the future of work?

MARKETING

The future of marketing is set to change everything: Ideas, examples and trends that will transform sales 

Marketing is changing. The way businesses connect with customers is changing. The way we sell is changing. And it’s set to continue doing so. Are we ready? Do we know how to create content that attracts our customers? Have you considered that business communication is evolving faster than ever before? And what sort of talent is needed to manage all these transformations? In this highly exploratory session, we will answer these and other highly topical questions.

This session is ideal for large audiences, given the flexibility to deliver it in different durations (45 minutes, 60, 75, or more), and due to its dynamic, original and surprising content, whilst also providing lasting insights.

DIGITAL TRANSFORMATION

66 days to reset the world: what they won’t tell you about digital transformation

The key to companies’ future success lies in how they manage the fundamental pillars of marketing: business processes, market segmentation and the definition of value propositions, rather than simply focusing on technology.

Managers often focus on the ‘digital’ aspect of digital transformation, but it is essential to understand that true transformation lies in how business processes are redefined and adapted to the new realities of the market.

Drawing on rigorous data yet in an accessible way, we will interpret the current reality with a holistic perspective that encompasses not only digital aspects but also the fundamentals of marketing. We will explore how to build a strong brand and how this contributes to commercial success in a competitive and ever-changing environment.

Booking

If you would like to request a quote to book Pablo Foncillas as a speaker for a corporate conference or a presentation at a conference, please fill in the form and his team will get in touch with you: