Inspiring Leaders – Pablo Foncillas Díaz-Plaja

Pablo Foncillas pursues in his work to encourage reflection and innovation in directors through research and communication. Therefore, in addition to the different forms of collaboration, he has published six books, several cases, hundreds of articles and usually collaborates with the media.

Books published

“Game Masters”, Conecta Editorial, Penguin Random House Editorial Group.
Coautor of the book, published in 2023.
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"Fact Energy. The next sustainability", Editorial Deusto.
Book published in 2021.
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"Winners, the method to win clients in the era of Amazon", Conecta Editorial, Penguin Random House Editorial Group.
Book and audiobook published in 2019.
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"El supermercado" ("The supermarket"), Thomson Reuters Aranzdi Editorial.
Cowriter of the book, published in 2019.
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"Sin miedo al cambio" ("No fear to change"), EUNSA Editorial.
Book published in 2016, currently on its second edition.
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"Moda en el entorno digital" ("Fashion in the digital environment"), EUNSA Editorial.
Cowriter of the book, published in 2015.
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Published articles and videos

Tech Transformation Is Human (Not Digital)

Companies must avoid a fascination with digital tools and instead focus on people and their needs, balancing digital adoption with an in-depth understanding of human reality

Boardroom Sins of Assumption

What are the questions that debunk the myths that impede board effectiveness?

Don’t be fooled by digital transformation

Most management teams continue to focus on technology during digital transformation processes without paying enough attention to their employees' perceptions of it.

'Fake energy': Not all that glitters is energy

Energy is at a crossroads, but it’s neither what we think it is nor for the reasons we think.

Demand in times of COVID: The new short, medium, and long term

A new timeline is on the horizon, with little light for decision-making in general management. Time frames are shortening, separating more than ever the winners from the losers.

Are executives safe?

Top executives will find themselves challenged not only by the professionals on their teams but also by machines. And they will have to decide when to accept, question, or reject

Perhaps I choose not to face it

Privacy is a way of exercising our freedom as individuals. My face is mine and I decide who I share it with.

If you're one of many, you're one less

What will happen when technology is the same everywhere? Great opportunities will open up again for companies that know how to treat their customers differently, especially offline

Amazon vs Alibaba vs your store: A losing battle?

The store that knows how to adapt and offer a unique experience to the customer, will have successful in the 21st century.

What they won't tell you about digital transformation (and should keep you awake at night)

What are the key success factors shared by companies that are managing to achieve transformation?

Neither there nor expected

Nobody really knows how to face the digital transformation, but I see clearly that if we don't involve employees from the start, we won't be able to transform anything.

Is retail going to disappear?

Opinion article written for the newspaper Expansion meditating about the future of retail: you’re either different or you’re non-existent

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