How can I stand out in the era dominated by Amazon? How do I connect with the new users? How is my company moving towards omnichannel? What are hyperservice and servification?
In Winners you will find the secrets to connect with your current and future clients, using the technology just as a tool.
«This is the ultimate book for those who want to understand how winning proposals are created by combining the best of the off-line with the best of the on-line.»
«Pablo’s ideas collected in this book are provocative and stimulating in order to learn how to connect with the customers of this digital age..»
«With a clear and direct language, full of examples based on his experience, Pablo plunges us into the reality of the digital world with practical lessons and advices that do not leave us indifferent. An essential book to understand and operate today in the digital world.»
JORDI GARCÍA TABERNERO
General manager for Communications and Institutional Relations at Naturgy
Chief Operating Officer at Iberostar
Vice director at La Vanguardia
Winners is published in Spanish by Conecta, of the Editorial Group Penguin Random House. It was launched in March 2019, and we will soon inform about dates and location for signatures during Sant Jordi celebration (April 24th) as well as about presentation events in several cities.