How can I stand out in the era dominated by Amazon? How do I connect with the new users? How is my company moving towards omnichannel? What are hyperservice and servification?

In Winners you will find the secrets to connect with your current and future clients, using the technology just as a tool.

If you are interested, you can find Winners (in Spanish) at:

«This is the ultimate book for those who want to understand how winning proposals are created by combining the best of the off-line with the best of the on-line.»

«Pablo’s ideas collected in this book are provocative and stimulating in order to learn how to connect with the customers of this digital age..»

«With a clear and direct language, full of examples based on his experience, Pablo plunges us into the reality of the digital world with practical lessons and advices that do not leave us indifferent. An essential book to understand and operate today in the digital world.»

General manager for Communications and Institutional Relations at Naturgy

Chief Operating Officer at Iberostar

Vice director at La Vanguardia

Winners is published in Spanish by Conecta, of the Editorial Group Penguin Random House. It was launched in March 2019, and we will soon inform about dates and location more presentation events in several cities. The next one is to take place in Madrid’s Ambito Cultural de El Corte Inglés – Callao on June 20th at 19.15.

All benefits Pablo might obtain from selling this book will be donated to Fundación Exit, to help kids in situation of social vulnerability.

For more information you can contact Pablo’s team at

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