Maestros del juego, en Ràdio 4

27/11/202330/11/2023/Pablo Foncillas

Noviembre de 2023, entrevista publicada originalmente en Ràdio 4

Maestros del juego

Tots els negocis semblen diferents, però realment tots tenen un objectiu: crear clients. Dins del llibre, «Maestros del juego», podem trobar un total de 18 pistes per saber gestionar una empresa, sobretot des del punt de vista de la innovació i del màrqueting.

En parlarem amb els dos autors: Jorge González, Professor d’IESE, i Pablo Foncillas, màster en Administració d’Empreses i Doctor en Transformació Digital per la l’IESE Business School de la Universitat de Navarra.

Puedes escuchar ala entrevista en la web de RNE o en:

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